"Propaganda"

- What is the overt message?
The overt message is "eat less bread". This is shown by the woman standing in the picture carrying a soup pot. The message is very clear that the creators of the ad want people to eat less bread.

- What is the covert message?
The covert message is that people need to change. At a time when most people mainly ate bread, the ad tells people to eat less, meaning they have to find something else to eat and change their habits. I think message says this is because they want to get people to start thinking about change, to start creating new ideas and advancements. Change is the key to victory, the key to winning the war.

- How does the disparity between the two make it propaganda?
Instead of straight out telling people that change will bring them victory, they disguise it with a comparison the the kitchen, making it a covert message. They are trying to persuade people without them realizing it, they are trying to get people to think about change, this is why it's propaganda.