Sunday, January 15, 2012

Propaganda Video

- Overt message? Oil is a great resource. We use it for all different kinds of purposes and it's in many different products that we buy. But, it is also very hard to find. Competition pushes the motive to find more oil, and therefore we get more products out of the oil drilled.

- Covert message? This video is pushing individuality and freedom to do as one likes. In the video, the leader of the martians is against competition and individuality and he is also seen as the antagonist. Also, the video stresses the need for people to go out and compete to achieve more for your "industry" (which is again, your individuality and prosperity). I also think the video is sending a message that the United States is a model nation for others countries and the US is what others should strive for. I think this is the covert message because it is never said straight-forwardly, however, every prospect of our daily lives is marveled by the alien.

- Is the video propaganda or persuasion? I think the video is propaganda because the video not only persuades people that drilling oil is great, it also gets people to think about how individuality pushes competition, which then turns into rapid achievements. The video uses glittering generalities to make their message seem better than it is.

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